THE ST. REGIS
2 East 55th Street, New York
Eleven years of sending clients to Manhattan's most distinguished address — an insider's complete guide
The First Encounter
My first trip to New York was in 2008. I was working in foreign trade at a state-owned enterprise, attending a gift exhibition in New York. I stayed at a Hilton near Times Square, booked by the company, about $300 a night.
Fifth Avenue was right next to the hotel. One day after work, I walked north along Fifth Avenue. When I reached 55th Street, I saw a building with uniformed doormen standing at the entrance, a very grand lobby. I stood across the street watching for a while, saw someone getting out of a Rolls Royce as a doorman came forward to greet them. Later I looked it up — that building was The St. Regis.
In 2010, I resigned from the state-owned enterprise and started working in outbound tourism. In 2013, I got my U.S. ground handling license, specializing in high-end clients from China coming to New York. Accommodation arrangements became one of my main services.
I've stayed at about forty-plus high-end hotels in New York. Midtown Manhattan, Upper East Side, Downtown, Brooklyn — all of them. St. Regis was my first stay in 2014, six years after I first spotted it from the street.
That time I was accompanying a client to New York. He worked in private equity, coming to meet some investors, and requested the best hotel. I gave him several options: The Plaza, The Peninsula, Mandarin Oriental, St. Regis. He chose St. Regis, saying a friend had recommended it.
I flew to New York three days early to scout the hotel first. That's my habit.
About The Hotel
St. Regis is located at the intersection of East 55th Street and Fifth Avenue, address 2 East 55th Street. Walk three blocks south to Rockefeller Center, seven blocks north to Central Park. Less than a minute's walk to the luxury stores on Fifth Avenue.
The hotel opened in 1904. The founder was John Jacob Astor IV, one of the wealthiest men in New York at the time. He died on the Titanic in 1912. The hotel changed hands several times since then and now belongs to the Marriott Group.
The first time I walked into the lobby, I noticed several details. The floor is marble with the Astor family crest pattern. The ceiling is very high with crystal chandeliers, but not the ostentatious kind — the size is well controlled. The lobby isn't large, maybe just 200 square meters or so, with only three front desk positions.
In 2014, I stayed in the most basic room type, the Superior Room, priced at $695 per night plus tax. The room is officially listed as about 35 square meters, which actually felt slightly smaller than entry-level rooms at comparable domestic hotels. But the ceiling height is 3.2 meters, so it doesn't feel oppressive.
There was one thing in the room that left a deep impression on me. By the bed there's a row of buttons, one of which says "Butler." Press it, and within three minutes a butler will knock on your door. This service is called St. Regis Butler Service — it's the brand's signature.
I tried it once. At eleven at night, I pressed the Butler button and said I'd like a cup of hot chocolate. Four minutes later, the butler knocked, bringing a cup of hot chocolate and two cookies. No extra charge.
The client stayed five nights with no complaints. When he left, he gave the butler a $200 tip. The butler's reaction was very professional — no look of being overwhelmed, just a normal thank you.
From 2015 to 2019, I sent about thirty-plus clients to St. Regis. Most were business travelers, with a few bringing family for vacation. Feedback was basically all positive.
There was one issue in between. In 2017, a client booked a Park View Suite but said the window didn't overlook Central Park when they arrived. I contacted the hotel's sales manager, Jennifer, who checked the reservation records and found the front desk had indeed made an error assigning rooms. Jennifer switched rooms that same day and also provided a complimentary dinner at King Cole Bar. King Cole Bar is the hotel's bar — reportedly where the Bloody Mary cocktail was invented in 1934.
This matter was resolved quickly — less than two hours from my phone call to resolution.
A Personal Celebration
In 2018, I paid out of pocket to stay at the St. Regis Royal Suite. Not for business — it was my tenth wedding anniversary, and I took my wife to New York for three days. At that time, this room type was about $2,800 per night plus tax. Three nights cost nearly $10,000.
The Royal Suite is on a high floor of the hotel, about 90 square meters. It has a living room, a bedroom, and two bathrooms. The living room windows face Fifth Avenue with views of the street below. The bedroom has a king-size bed; the mattress is St. Regis's own brand, available on their website for about $3,000 each.
My wife's favorite was the bathroom. It has a separate bathtub with a small TV beside it. The toiletries are Remède, St. Regis's own brand. She later bought the same shower gel online and said the scent was identical.
Strengths & Considerations
Let me share a few characteristics of St. Regis.
Butler service is the biggest selling point. Other high-end hotels I've stayed at also have butlers, but most only come when you call. St. Regis butlers provide proactive service. When you check in, the butler comes to introduce themselves and ask about your needs. Every morning they ask about your day's itinerary. When you return in the evening, turndown service is already done. This kind of proactiveness I rarely see at other hotels.
Geographic location is the second advantage. The 55th Street location in Midtown Manhattan is convenient for everywhere. MoMA is a five-minute walk, Central Park ten minutes, Times Square fifteen minutes. Taking a taxi or calling an Uber is also convenient — Fifth Avenue makes it easy to hail a car.
| Room Type | 2014 | 2019 | 2024 | Change |
|---|---|---|---|---|
| Superior Room | $695 | $850 | $950-1,100 | +50%+ |
| Park View Suite | ~$1,800 | — | $2,800-3,200 | +55%+ |
Prices per night, excluding taxes. Rates vary by season.
For my New York itineraries now, if a client's budget is $1,000 or more per night, St. Regis is still one of my top recommendations. The recommendation-to-booking conversion rate is about 50%. Of the remaining 50%, some think it's too expensive, some don't like the classic style, and some want to stay somewhere newer.
In January 2024, I most recently sent a client to St. Regis. The client works in tech, born in the 80s, first time in New York. He stayed in a Grand Luxe Suite for three nights. As he was leaving, he said one thing to me: "This hotel is like living inside a movie."
St. Regis has a certain quality — not the kind of luxury that shows off, but a natural, matter-of-fact composure. This relates to the hotel's history — 120 years, what hasn't it seen?
I've been in outbound tourism for eleven years. The hotel I've sent the most clients to in New York is St. Regis. Not because the commission is high — Marriott's commissions are average. It's because when I send clients there, I don't have to worry.
If you're planning to go to New York, feel free to ask me. There's a lot more I can share about this hotel — what to have for breakfast, what to explore nearby, how to book at better rates — too much to write here.
I've been in outbound tourism for eleven years. The hotel I've sent the most clients to in New York is St. Regis. Not because the commission is high — Marriott's commissions are average. It's because when I send clients there, I don't have to worry.