The St. Regis New York — An Insider's Perspective
Luxury hotel exterior
1904 Established
120 Years of History
40+ Clients Sent
50% Recommendation Rate
📍 Fifth Avenue Prime Location
🛎️ 24/7 Butler Signature Service
💰 $950-1,100 Entry Room (2024)
🏨 Marriott Brand Affiliation

The First Encounter

My first trip to New York was in 2008. I was working in foreign trade at a state-owned enterprise, attending a gift exhibition in New York. I stayed at a Hilton near Times Square, booked by the company, about $300 a night.

Fifth Avenue was right next to the hotel. One day after work, I walked north along Fifth Avenue. When I reached 55th Street, I saw a building with uniformed doormen standing at the entrance, a very grand lobby. I stood across the street watching for a while, saw someone getting out of a Rolls Royce as a doorman came forward to greet them. Later I looked it up — that building was The St. Regis.

In 2010, I resigned from the state-owned enterprise and started working in outbound tourism. In 2013, I got my U.S. ground handling license, specializing in high-end clients from China coming to New York. Accommodation arrangements became one of my main services.

I've stayed at about forty-plus high-end hotels in New York. Midtown Manhattan, Upper East Side, Downtown, Brooklyn — all of them. St. Regis was my first stay in 2014, six years after I first spotted it from the street.

That time I was accompanying a client to New York. He worked in private equity, coming to meet some investors, and requested the best hotel. I gave him several options: The Plaza, The Peninsula, Mandarin Oriental, St. Regis. He chose St. Regis, saying a friend had recommended it.

I flew to New York three days early to scout the hotel first. That's my habit.

About The Hotel

St. Regis is located at the intersection of East 55th Street and Fifth Avenue, address 2 East 55th Street. Walk three blocks south to Rockefeller Center, seven blocks north to Central Park. Less than a minute's walk to the luxury stores on Fifth Avenue.

The hotel opened in 1904. The founder was John Jacob Astor IV, one of the wealthiest men in New York at the time. He died on the Titanic in 1912. The hotel changed hands several times since then and now belongs to the Marriott Group.

Grand hotel lobby

The first time I walked into the lobby, I noticed several details. The floor is marble with the Astor family crest pattern. The ceiling is very high with crystal chandeliers, but not the ostentatious kind — the size is well controlled. The lobby isn't large, maybe just 200 square meters or so, with only three front desk positions.

In 2014, I stayed in the most basic room type, the Superior Room, priced at $695 per night plus tax. The room is officially listed as about 35 square meters, which actually felt slightly smaller than entry-level rooms at comparable domestic hotels. But the ceiling height is 3.2 meters, so it doesn't feel oppressive.

🏛️
MoMA
5 min walk
🌳
Central Park
10 min walk
🎭
Times Square
15 min walk
🏢
Rockefeller Center
3 blocks south
🛎️
Signature Experience
St. Regis Butler Service

There was one thing in the room that left a deep impression on me. By the bed there's a row of buttons, one of which says "Butler." Press it, and within three minutes a butler will knock on your door. This service is called St. Regis Butler Service — it's the brand's signature.

I tried it once. At eleven at night, I pressed the Butler button and said I'd like a cup of hot chocolate. Four minutes later, the butler knocked, bringing a cup of hot chocolate and two cookies. No extra charge.

👔
Unpack luggage, press clothes, shine shoes
Deliver coffee, arrange meals
🍽️
Book restaurants, purchase items
🌙
24 hours available
📋
Proactive service upon check-in
🛏️
Nightly turndown service

The client stayed five nights with no complaints. When he left, he gave the butler a $200 tip. The butler's reaction was very professional — no look of being overwhelmed, just a normal thank you.

From 2015 to 2019, I sent about thirty-plus clients to St. Regis. Most were business travelers, with a few bringing family for vacation. Feedback was basically all positive.

There was one issue in between. In 2017, a client booked a Park View Suite but said the window didn't overlook Central Park when they arrived. I contacted the hotel's sales manager, Jennifer, who checked the reservation records and found the front desk had indeed made an error assigning rooms. Jennifer switched rooms that same day and also provided a complimentary dinner at King Cole Bar. King Cole Bar is the hotel's bar — reportedly where the Bloody Mary cocktail was invented in 1934.

This matter was resolved quickly — less than two hours from my phone call to resolution.

💍

A Personal Celebration

In 2018, I paid out of pocket to stay at the St. Regis Royal Suite. Not for business — it was my tenth wedding anniversary, and I took my wife to New York for three days. At that time, this room type was about $2,800 per night plus tax. Three nights cost nearly $10,000.

The Royal Suite is on a high floor of the hotel, about 90 square meters. It has a living room, a bedroom, and two bathrooms. The living room windows face Fifth Avenue with views of the street below. The bedroom has a king-size bed; the mattress is St. Regis's own brand, available on their website for about $3,000 each.

My wife's favorite was the bathroom. It has a separate bathtub with a small TV beside it. The toiletries are Remède, St. Regis's own brand. She later bought the same shower gel online and said the scent was identical.

Luxury bathroom
Superior Room
Superior Room
~35 sqm • Entry Level
2024 Rate $950-1,100
Park View Suite
Park View Suite
Central Park Views
2024 Rate $2,800-3,200
Royal Suite
Royal Suite
~90 sqm • High Floor
2018 Rate ~$2,800
📊

Strengths & Considerations

Let me share a few characteristics of St. Regis.

Butler service is the biggest selling point. Other high-end hotels I've stayed at also have butlers, but most only come when you call. St. Regis butlers provide proactive service. When you check in, the butler comes to introduce themselves and ask about your needs. Every morning they ask about your day's itinerary. When you return in the evening, turndown service is already done. This kind of proactiveness I rarely see at other hotels.

Geographic location is the second advantage. The 55th Street location in Midtown Manhattan is convenient for everywhere. MoMA is a five-minute walk, Central Park ten minutes, Times Square fifteen minutes. Taking a taxi or calling an Uber is also convenient — Fifth Avenue makes it easy to hail a car.

✓ Strengths
🛎️ Proactive 24/7 butler service — the brand's signature experience
📍 Prime Fifth Avenue location, convenient to all attractions
🏛️ 120 years of history and timeless elegance
Quick and professional problem resolution
✗ Considerations
📐 Rooms are on the smaller side — common issue with heritage buildings. $695/night for 35sqm compares to 50+ sqm at newer hotels for similar prices in Hong Kong.
🎨 Traditional European décor style. The 2013 renovation kept the classic aesthetic — some love it, others find it dated. For modern minimalist preferences, I recommend Park Hyatt or Baccarat Hotel.
Price Evolution Over the Years +50% Increase
Room Type 2014 2019 2024 Change
Superior Room $695 $850 $950-1,100 +50%+
Park View Suite ~$1,800 $2,800-3,200 +55%+

Prices per night, excluding taxes. Rates vary by season.

For my New York itineraries now, if a client's budget is $1,000 or more per night, St. Regis is still one of my top recommendations. The recommendation-to-booking conversion rate is about 50%. Of the remaining 50%, some think it's too expensive, some don't like the classic style, and some want to stay somewhere newer.

Practical Information
Essential Details for Your Stay
🕒
Check-in / Check-out
Check-in 3:00 PM, check-out 12:00 PM. Early arrivals can store luggage. Call your butler — sometimes rooms can be ready 30 minutes early.
🏊
Pool & Spa
No pool or spa on-site. For spa services, butlers can arrange external providers to come in, or book nearby spas.
🍳
Breakfast
Not included in room rate. Astor Court restaurant serves American breakfast at about $65/person plus tax and tip. Room service available at same price.
🚗
Parking
Very expensive. No hotel parking — uses adjacent public garage. Valet is $75/night. I recommend clients don't drive in Manhattan — taxis and subway are more convenient.
💵
Tipping Guidelines
Butler: $20-50/day depending on services used. Doorman for luggage: $5. Doorman for hailing taxi: $2-5.
🍸
King Cole Bar
The hotel's legendary bar — reportedly where the Bloody Mary was invented in 1934. Worth a visit.
The Verdict

In January 2024, I most recently sent a client to St. Regis. The client works in tech, born in the 80s, first time in New York. He stayed in a Grand Luxe Suite for three nights. As he was leaving, he said one thing to me: "This hotel is like living inside a movie."

St. Regis has a certain quality — not the kind of luxury that shows off, but a natural, matter-of-fact composure. This relates to the hotel's history — 120 years, what hasn't it seen?

I've been in outbound tourism for eleven years. The hotel I've sent the most clients to in New York is St. Regis. Not because the commission is high — Marriott's commissions are average. It's because when I send clients there, I don't have to worry.

If you're planning to go to New York, feel free to ask me. There's a lot more I can share about this hotel — what to have for breakfast, what to explore nearby, how to book at better rates — too much to write here.

I've been in outbound tourism for eleven years. The hotel I've sent the most clients to in New York is St. Regis. Not because the commission is high — Marriott's commissions are average. It's because when I send clients there, I don't have to worry.

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